Comportamento Consumidores EUA (internet, redes sociais e multimédia)


"Two-thirds of core wine drinkers and 40 percent of marginals use the Internet to get information on wine. More than half of all wine drinkers are on Facebook and 41 percent of core wine drinkers use a smart phone and, of those, 39 percent said they have wine, food or restaurant applications on their phones whereas only 25 percent of marginal drinkers use a smart phone."

John Gillespie, president of the Wine Market Council

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